Major League Baseball Advanced Media Whiffs in Federal Court: The Right of Publicity and the First Amendment Collide on the Base Paths

March 20, 2008

Alec D. Rogers

In recent decades, Major League Baseball has made great strides in developing its business operation. No longer content to make money from tickets, concession sales, and a few radio and TV contracts, it has created an entirely new joint venture, Major League Baseball Advanced Media (“BAM”), that allows the baseball club owners to fully monetize not only the games themselves but nearly every aspect of the sport’s appeal....

Major League Baseball Advanced Media Whiffs in Federal Court: The Right of Publicity and the First Amendment Collide on the Base Path